3 New era of smartphone
The real smartphone is said to be in 2007 when Apple revealed IPhone. At that time, Android
was growing and becoming one of the most attractive foundations... Android continues to
expand; the platform met a lot of support from manufactures. However, with the advent of the
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Apple iPhone, everything seems to change forever. From 2008 - 2012: Android dominates
smartphone market since the operating system was most widely used for smart phones was
Symbian, but at this point Google has introduced Android, an open source phone operating
system that has dominated the entire mobile phone market so far, not only mobile phones but
also for many other products. According to information provided by Google on 22/09/2012,
more than 500 million Android devices are used every day (Arun 2013). Last but not least,
Windows 8, mobile phone integrates cloud storage remotely.
The goal is to keep your data in
sync between customer’s mobiles and computers. According to the predictions of experts in
technology, perhaps 2013 is the year of Windows Phone.
In today's technological era, the smartphone is not only growing in popularity but also gives
people a series of new possibilities in all fields such as information exchange, mobile working,
entertainment at anytime, anywhere. According to a survey, the global smartphone audience had
surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014. Experts expects
smartphone adoption to continue on a fast-paced trajectory through 2017. Nearly two-fifths of
all mobile phone users—close to one-quarter of the worldwide population—will use a
smartphone at least monthly in 2014. By the end of the forecast period, smartphone penetration
among mobile phone users globally will near 50% (Greeshma 2014).
GRAPH 1. Smartphone users and worldwide Penetration (Adapted from dazeinfo.com 2014)
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3 COMPETITIONS AND STRATEGIES
Only three years after launching the first mobile devices, companies from China's Xiaomi has
officially become the smartphone manufacturer's No. 3 in the world behind only the big two
which are Samsung and Apple with sales increased 3 times in Quarter 3, 2014. Press release of
this ranking is an international consortium transmitted data at 10 am on 31/10 (Chinese time)
(Samuel, 2014). However, at 6 pm the same day (only 8 hours later), Lenovo officially
announced completing the purchase of Motorola Mobility from Google.
Thus, according to the analysts at IDC and Strategy Analytics, once the purchase agreement of
Lenovo completed means that the company suddenly and twisted house of Xiaomi and ranked
3rd in the ranking House Smartphone manufacturer world's. This quick swap clearly shows the
heat between mobile manufacturers has never stopped. While Samsung and Apple are "seated"
on the highest top with a market share of 23.8%, respectively and 12%, the 3rd place seemingly
"invincible" and the time is now temporarily located Lenovo after the acquisition agreement
Motorola completed.
Xiaomi is currently taking 5.3% global market share in Q3 compared with the same figure of
5.2% of Lenovo before acquiring Motorola. South Korea's LG Group is close behind with 5.1%
market share.
